You waited. We innovated.
This Winter, Fun can fuel YOUR CHILD's Growth with UAPULSE
Winter Flag Football is here. It's Time to:
UA PULSE is designed to enhance your child’s enjoyment, fuel their growth, and build character traits linked to future success in life. It has 3 core parts:
- COMBINES - One-day "growth checkpoints" to establish your child's baseline skills, or measure their growth from prior combines.
- LEAGUES - RISE and NEXT leagues for the right level of competition.
- LEVELS PROGRAMS - 3 months of targeted physical & mental development.
Children benefit most from combining these components in our new system: UA PULSE.
Why do things look different?
Rest assured, we’re still the same passionate team serving the same great community! You’re just getting a sneak peek at our new brand, which better reflects our commitment to innovating our sports experiences to help youth move forward.
Why do things look different?
Rest assured, we’re still the same passionate team serving the same great community! You’re just getting a sneak peek at our new brand, which better reflects our commitment to innovating your sports experiences!
UA Winter Flag Football is here. It's time to...
Winter season is here.
swap tiktok & video games for exciting competition & well-rounded growth via:
- COMBINES: One-day "growth checkpoints" to establish your child's baseline skills, or measure their growth from prior combines.
- LEAGUES: RISE and NEXT leagues for the right level of competition.
- LEVELS PROGRAMS: 3 months of targeted physical & mental development.
WINTER SEASON
System Overview
Let Fun fuel your child's Growth with UAPulse
Hi, I’m Jonathan, founder of UA Flag Canada. I've met so many good parents over the years, and I want you all to know there's a new fire in our hearts to not only help our kids enjoy sports, but to help their fun fuel the long term growth that can benefit their lives. Enter UA PULSE: the sport's first ever cyclical growth system which, just like a real pulse, fuels your child's growth in a repeatable, tangible, fun way. UA PULSE has 2 fun phases that help your child grow:
- Active Growth - A full season of Flag Football including league play, a LEVELS development program, or both.
- Growth Checkpoints - Exciting one day COMBINE events between Active Growth phases, which help your child measure and realize the growth they gained.
This new approach strengthens self-belief, goal setting, and attention span, all traits linked to your child's success in adult life. Best of all, it teaches your child that growth is fun. Let's look at the Combines, Leagues, and Levels Programs that make up UA PULSE.
combines
Growth Checkpoints
UA Combines are one-day events packed with excitement that use skills and drills tests to measure your child's performance across domains like speed, accuracy, game IQ and more. They get a performance report to either establish a baseline, or track improvements from a previous combine. Results are used to set goals for the next season's active growth phase.
LEAGUES
Active Growth
There are 4 tiers of leagues your child can play in during the Active Growth phase. Today you're getting access to RISE and NEXT leagues.
- UA ROOTS - Grassroots
- UA RISE - Co-ed, balanced competition
- UA NEXT (formerly Next Level) - Rep league, advanced competition.
- UA ELITE - All Boys / All Girls - Provincial & National
LEvelS Program
Active Growth
These 3-month development programs complement league action with fun, targeted exercise protocols for your child’s physical and mental growth. You'll both see their progress with data as they move through each monthly phase.
Now that we understand UA PULSE, let´s give you access to its components, starting with Combines.
checkpoints
tracking Growth
Help your Child SEE Tangible growth
UA Flag athletes of all levels, as well as kids who want to join the UA Flag family, are all invited to our UA COMBINES in Mississauga and Milton on November 30th to measure their skills in a series of speed, agility, and football drills. This is a great opportunity to showcase talent and explore opportunities for growth over the winter season. Children will also get to experience:
- CFL Player Appearances - Special guest appearances this winter.
- Under Armour Gear - Limited edition, numbered Combine shirts they'll love!
- Video analysis - 1v1 simulation footage for detailed insights.
- Skill Shark Profile - Track progress across key metrics all year.
- Prizes - For top performing athletes.
Your child's first ever combine will give them a baseline for their skills and help them set goals for growth throughout the season. Future combines will show them their tangible growth by comparing their results with earlier results from previous combines, while also helping them set more goals for continued growth!
This is a great way to increase the value of your investment and the impact of your child's growth they will have gained from the league season or LEVELS program.
A combine's ability to show children their current skillset in real time can be a powerful tool. Here are a few of the many types of players that can benefit from a combine:
- The Aspiring Athlete: A beginner looking to establish a baseline and start their growth journey in flag football.
- The Curious Explorer: A newcomer who wants to try out flag football and see if it’s the right sport for them.
- The Seasoned Competitor: An experienced player seeking a checkpoint between seasons to identify areas for skill improvement.
- A Free Agent: A player looking to join a team in the UA Next rep league. Combines give free agents a 1-day qualification response, and if they don't qualify, we put them on a structured path to get there soon!
Combine Details
AGE GROUPS:
DATE:
2 Locations: MISSISSAUGA & Milton
- 8:30 am to 10:30 am
- 12 noon - 4 pm
REGISTRATION FEE:
- Bundle 2 combines for $140
Co-Ed LEague
Healthy, Fun Competition
Flag Football LEAGUES For co-ed Players seeking fun & growth
Our RISE League features a 6 v 6 format, designed to uplift young players and help them build foundational skills, confidence and character. Based on insights from past seasons, we now assign players to teams in a randomized way, rather than letting the best players band together. This prevents teams dominating others, while ensuring all players get their fair share of active gameplay.
We've learned that striking this balance is more conducive to helping your child strengthen skills, deepen game IQ, and grow as a team player. It also helps our coaches prioritize the simultaneous teamwork and individual growth we know parents want for their growing child.
As we innovate to improve your child's enjoyment, we learn new things, such as the concept that when we design the environment to foster your child's growth, it not only boosts their fun, but the fun fuels their growth in a feedback loop!
This winter we have 2 seasons for our new and improved RISE leagues:
Rise LEague Details
AGE GROUPS:
Location: MISSISSAUGA
- One day per week on Saturdays - 8 weeks total
- 8 am to 12 noon - Game times vary depending on schedule
REGISTRATION FEE:
2 Back to Back Seasons:
- SEASON 1 - December 7 - January 25
- SEASON 2 - February 2 - March 22
winter Spots are limited due to less indoor fields. We're soRry to parents who miss a spot. we work to secure more fields each year!
REP LEague
Advanced, higher competition
NEXT FLag Football For Advanced teams & Players Driven to Excel
UA’s NEXT League unites experienced coaches with talented, committed athletes ready to compete at a higher level. It’s the ideal next step for teams to build cohesion, refine strategies, and face tougher competition, all while players sharpen their skills, tactics, and game IQ.
The challenging environment also fosters lasting bonds among teammates while offering potential scouting opportunities for UA ELITE: our Provincial and National level competitions. NEXT players can also look forward to added excitement with a mid season competition on Dec 28 that includes:
- 1v1 Competitions
- 40-yard dash
- QB Accuracy Challenge
- Team Relay Race
- Leaderboard Prizes and Video Highlights for Social
On top of that, all NEXT registrations include a COMBINE, which is a great way for advanced players to get a baseline of key skills, while also helping them identify opportunities for growth so they can take their skills to the next level. At the end of the season, they can opt for a second combine to actualize their growth and build the mindset that growth = fun.
Next LEAGUE Details
Growth Programs
3 months - skills & character
3 months of Targeted physical & Mental Development
1. IMprove physical Skills and Game intelligence
The UA LEVELS Development Program provides data-driven progress tracking, including monthly personalized feedback to help your child progress through the program's three transformative training phases:
- Month 1: Foundations – Master the essentials of offense, defense, and strategy.
- Month 2: Skill Refinement – Elevate tactical skills with advanced drills and situational awareness training.
- Month 3: Performance Mastery – Apply new skills in scrimmages and game-like scenarios to build confidence and decision-making under pressure. Ideal for league preparation.
2. Build Character & Resiliance in a Digital World
LEVELS programs layer a mental character-building component over the three monthly training phases above, to foster essential skills proven to support long-term success:
- Attention span – Linked to professional success, emotional control, and well-being. 1,2
- Goal Setting – Shown to increase successful outcomes by 33% and improve language & math results. 3,4,5
- Self-belief & optimism – Linked to better grades, health & even physical recovery. 6,7,8
- Will power – Correlated with academic success, financial success in adulthood, and improved self esteem. 9,10
In a world where social media is proven to erode these traits (tech companies hire scientists to manipulate children's dopamine pathways 11,12), we’ve designed our approach to actively counter these effects, equipping kids with the resilience, autonomy, and optimism needed to thrive. Through a combination of journal goal setting, thoughtfully timed challenges and strategically arranged rewards, players build focus and perseverance, while celebrating meaningful milestones that reinforce their growth both on and off the field.
3. Ideal Candidates for Levels
LEVELS programs are customized to the skill level of each player, ranging from children who've never played flag football, to ELITE players looking to refine specific skills, and even concerned parents. Here are a few examples of ideal candidates for a LEVELS program:
- Seeking Confidence: For kids who need foundational skills and character-building to boost confidence before joining a league.
- High Potential, Low Focus: For talented kids held back by focus or discipline issues, helping them overcome these barriers to reset their path to reaching their potential.
- Chasing Excellence - For players eager to accelerate their progress, combining targeted training with league play for maximum skill reinforcement.
- Thoughtful Parents - For parents who are rightfully concerned about how social media and digital tech are eroding our children's most essential character traits, this program is the only one of its kind that we know of, which aims to help kids rebuild these traits, and provide resilience in the new digital world.
References: 1-12
- American Psychological Association - Sustaining attention, self-assurance with age, and more scientific studies - https://www.apa.org/monitor/2024/07/research-attention-assurance
- Stipek & Valentino - Stanford University: Early Childhood Memory and Attention as Predictors of Academic Growth Trajectories - https://cepa.stanford.edu/sites/default/files/Stipek%20%26%20Valentino%2C%20final.pdf
- Psychology Today - Goal-Setting Is Linked to Higher Achievement - https://www.psychologytoday.com/us/blog/the-moment-youth/201803/goal-setting-is-linked-higher-achievement
- American Institutes of Research - Student Goal Setting: An Evidence-Based Practice - https://files.eric.ed.gov/fulltext/ED589978.pdf
- Academia.edu - Setting, Elaborating, and Reflecting on Personal Goals Improves Academic Performance - https://www.academia.edu/20590197/Setting_Elaborating_and_Reflecting_on_Personal_Goals_Improves_Academic_Performance
- Harvard Gazette - Optimism lengthens life, study finds - https://news.harvard.edu/gazette/story/2022/06/optimism-lengthens-life-study-finds/
- Cognitive, Affective, & Behavioral Neuroscience - Unveiling the neural underpinnings of optimism: a systematic review - https://link.springer.com/article/10.3758/s13415-021-00931-8
- Physical Education, Physical Activity, and Health Education in Children and Adolescents - Self-Efficacy, Optimism, and Academic Performance as Psychoeducational Variables: Mediation Approach in Students - https://www.mdpi.com/2227-9067/9/3/420
- American Psychological Association - What you need to know about willpower: The psychological science of self-control - https://www.apa.org/topics/personality/willpower
- American Psychological Association - What you need to know about willpower: The psychological science of self-control - Key Points & Conclusions - https://www.apa.org/topics/willpower-conclusion.pdf
- LinkedIN - Facebook Execs Admit to Intentionally Making Us Addicted, Target Our Dopamine Reward System - https://www.linkedin.com/pulse/facebook-psychology-exploitation-human-condition-why-travis-hawley-/
- KQED - Tech Insiders Call Out Facebook for Literally Manipulating Your Brain - https://www.kqed.org/futureofyou/379828/tech-insiders-call-out-facebook-for-literally-manipulating-your-brain
Levels Program Details
AGE GROUPS:
Location:
Date & Length:
2 Sessions AvAilable:
- One day per week on Sundays
- Session 1 (8:30 am - 10 am) - U10 to U14
- Session 2 (9:30 am to 11 am) - U14 to U16
REGISTRATION FEE:
The resource intensive nature of this program combined with limited indoor field capacity means we have far fewer spots than in our leagues. We're sorry to parents who miss a spot.
F.A.Q
Questions You May Have
Yes. While our aim is for every player to have a spot, we've decided not to place this specific limit because we appreciate and empathize with parents who truly want to provide an ideal growth environment for their kids during all the winter months.
Yes. In fact, we encourage this because it gives more advanced players the opportunity to take on leadership and mentoring roles where they help and encourage players in the Rise leagues striving to improve their skills. This helps players on both sides of the equation.
The other cool benefit is that this provides an environment where a Next player can inspire and teach Rise players on his team and the opposing team by performing more intricate moves and plays. Additionally, teaching is a very effective way of learning the thing we teach to others. This can benefit the Next player as well as he truly internalizes the biomechanics and dynamics of the moves as he is forced to explain them while he teaches Rise players.
As we've mentioned, we're continuing to refine and optimize the UA Flag experience for our players to ensure maximum fulfillment and growth. This innovative approach has shown us that signing up entire Next teams with significantly higher average skill levels to play against Rise teams earlier in their growth curves creates scenarios of domination and discouragement for otherwise budding players who need a more supportive environment for growth. This also negatively impacts the Next players in ways that may not be obvious at first. The best way to explain this is by painting the ideal scenario instead. For Next coaches who want their players to benefit from extra league play in the Rise leagues, these players will get more benefit from NOT having all their Next players on the same team, for the following reasons:
1. If all your team members are also at a higher level, there won't be any opportunity for the opposing team to challenge your players. Science (and our experience) tells us that the most growth occurs when we step outside our comfort zones rather than remaining in extreme comfort. Six advanced players competing against six budding players is a prime example of keeping the advanced players in extreme comfort.
2. Your Next players also won’t have the chance to develop qualities like leadership, mentorship, and support for players earlier in their growth curve. When they play only alongside other highly skilled players, they miss the opportunity to guide and mentor less experienced teammates in need of leadership.
3. Coaches may believe that grouping all their players on one team helps them "gel" and build "chemistry." In reality, this approach often acclimates their Next players to lower levels of challenge. Based on what we know about nervous system growth through protein synthesis in response to repeated stimuli, this adaptation to easier competition can actually hinder performance when facing higher-level opponents. The best way for Next players to develop chemistry is through practicing plays and scrimmaging with other players of similar skill.
4. Teaching Next players to dominate less-skilled groups instills values contrary to those we all recognize as admirable. Instead of fostering strength, maturity, and protective instincts, it encourages dominance over those less capable. Next players should aspire to excel at a higher level while fostering growth and encouragement in developing players.
Flag football is one of the fastest growing youth sports for both boys and girls in not only Canada, but North America, while also showing growth in unexpected areas like Europe. The sport offers a compelling and rational way to enjoy all the perks of football without the risk of head injuries often found in tackle football.
All players will receive an Under Armour RISE Flag Football jersey. Players also need to bring their own shorts (with no pockets) for games, and their own mouthguard. While not mandatory, we encourage players to wear cleats for better traction and performance.
Refunds are available if requested before the season begins, though processing fees may apply. Once the season starts, refunds are typically not provided, except for medical or extenuating circumstances. For further details or to request a refund, please contact our support team.
Our RISE program relies on dedicated parent volunteers to coach their children’s teams. No prior experience is needed - just enthusiasm and a commitment to making the season great! Training and resources are provided to support all volunteer coaches.